VERVE

CLIENT:
SERVICE:

VERVE
品牌设计 / 品牌策略

VERVE 致力于为新生代男士提供“快、准、稳”的造型解决方案。我们面临的设计挑战在于：如何跳出传统男士理容产品过度装饰或刻板粗犷的视觉窠臼，转而构建一套“不废话”的高智感视觉体系。通过对功能主义的深度拆解，我们将造型行为重构为一种精准、先锋且具掌控力的生活仪式。

VERVE is committed to providing ‘Fast, accurate and stable’ modeling solutions for the new generation of men. The design challenge we are facing is: how to jump out of the over-decoration or rigid visual stereotypes of traditional men's grooming products and build a set of ‘No nonsense’ visual system with high intelligence. Through the deep dismantling of functionalism, we reconstruct the modeling behavior into a precise, pioneering and controlled life ceremony.

视觉策略：机械美学下的硬朗秩序与克制先锋

· 标识与器型：直线条瓶身与金属磨砂的触感叙事。视觉核心采用极简的直线条瓶身设计，融合金属磨砂材质，奠定硬朗且具工业厚度的品牌基调。这种去装饰化的几何语汇，旨在感官端传达出极致的专业感。在色彩方案上，我们以克制的霓虹荧光色作为点缀，在冷静的工业底色中划破视觉沉闷，确立品牌先锋、时尚的感知维度。

· 交互亮点：相机快门灵感下的精密雾化实验。我们将相机快门的精密机械感引入喷头设计，通过对按压震动的技术性优化，将每一次造型操作转化为“精准捕捉”的仪式。这种灵感源于精密仪器的交互细节，不仅是功能性的物理闭环，更是品牌对“造型快门时刻”这一高智美学的具象化表达。

Visual Strategy: The pioneer of tough order and restraint under mechanical aesthetics

· Logo and Shape: tactile narrative of straight bottle body and metal matte. The visual core adopts the minimalist straight-line bottle design, which combines the metal matte material to lay a tough and industrial-thickness brand tone. This de-decorative geometric vocabulary aims to convey the ultimate sense of professionalism at the sensory end. In the color scheme, we use restrained neon fluorescent color as an ornament to break through the visual dullness in the calm industrial background and establish the brand pioneer and fashion perception dimension.

· Interactive Highlights: precision atomization experiment inspired by camera shutter. We introduce the precise mechanical sense of the camera shutter into the nozzle design, and through the technical optimization of the pressing vibration, each modeling operation is transformed into a ‘Precise capture’ ceremony. This inspiration comes from the interactive details of precision instruments, which is not only a functional physical closed loop, but also a concrete expression of the brand's high-intelligence aesthetics of ‘Modeling shutter moment’.

商业价值：实效驱动的品牌资产溢价

整套 VI 系统遵循“为实效而生”的底层逻辑，通过对终端形态的极端理性化处理，赋予了 VERVE 极高的辨识度与溢价空间。这种具备机械美感与实用主义深度的视觉资产，助力品牌在同质化的男士理容赛道中，完成从“消耗品”到“高效造型装备”的品牌跃迁。

Commercial Value: Brand equity premium driven by effectiveness

The whole VI system follows the underlying logic of ‘Born for practical results’, and through the extreme rationalization of the terminal form, VERVE is given a high degree of recognition and premium space. This visual asset with mechanical aesthetic feeling and pragmatism depth helps the brand to complete the brand transition from ‘Consumables’ to ‘Efficient modeling equipment’ in the homogeneous men's grooming track.

CONTACT

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enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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