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素息 SOULSEE

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素息 SOULSEE
品牌设计 / 品牌策略







素息 SOULSEE 诞生于高楼大厦缝隙间丛生的绿植意象，核心命题在于利用植物芳疗去解构都市焦虑。我们面临的设计挑战是：如何拒绝制造虚假的世外桃源，转而通过视觉语境开启受众被压缩的感官，将品牌塑造为一个“向内蓄力”的慢修性符号，在时空坍缩中完成对抗性的呼吸舒展。

SOULSEE was born from the image of green plants in the gap between high-rise buildings, and its core proposition is to deconstruct urban anxiety by using plant aromatherapy. The design challenge we face is: how to refuse to create a false paradise, instead, open the audience's compressed senses through the visual context, shape the brand into a slow-moving symbol of "inward strength", and complete the antagonistic breathing stretch in the collapse of time and space.




























视觉策略：地质积淀的材质碰撞与碑帖字形的现代转译

· 标识逻辑：曹全碑骨架与现代非衬线的跨时空重组 LOGO 字体以具备汉代文人风骨的《曹全碑》为审美源头，融入现代非衬线元素的极简逻辑。这种从文化根脉出发的当代美学转译，既保留了东方的沉稳意境，又具备高度洗练的先锋张力，确立了品牌“禅酷”的感知底色。

· 材质语法：木炭与磨砂质感的肌理对撞 视觉体系通过木炭的原始粗粝与磨砂材质的细腻进行触觉层面的对撞，模拟地质积淀下的时光变迁。色彩方案以极简黑色为主基调，克制点缀明黄，在沉稳内敛的语境中划破沉闷，建立起极具辨识度的情感链接桥梁。


Visual strategy: symbolic reorganization and experiment under conflict aesthetics

· Logo Logic: Cao Quanbei skeleton and modern non-serif cross-time reorganization LOGO font takes Cao Quanbei, which has the character of literati in the Han Dynasty, as the aesthetic source and incorporates the minimalist logic of modern non-serif elements. This contemporary aesthetic translation from the cultural root vein not only retains the calm artistic conception of the East, but also has the pioneering tension of high washing and training, and establishes the perceptual background of the brand ‘Zen Cool’.

· Material Grammar: The visual system of texture collision between charcoal and frosted texture collides with the tactile level through the original roughness of charcoal and the delicacy of frosted material, simulating the time change under geological accumulation. The color scheme takes minimalist black as the main tone, refrains from embellishing bright yellow, cuts dullness in a calm and restrained context, and establishes a highly recognizable emotional link bridge.





商业价值：情绪资产驱动的“长久矿脉”积淀

整套 VI 系统通过对细节的极致控场，将香氛洗护从单一功能属性提升至深层的故事载体。这种具备高度审美确定性与文化颗粒度的视觉资产，助力素息在同质化的个护赛道中，完成从“消耗品”到“精神慰藉物”的闭环转化，积淀出品牌长效的商业壁垒。


Commercial Value: The ‘Long-term vein’ accumulation driven by emotional assets

The whole VI system promotes fragrance care from a single functional attribute to a deep story carrier through the extreme control of details. This visual asset with a high degree of aesthetic certainty and cultural granularity helps Suxi to complete the closed-loop transformation from ‘consumables’ to ‘spiritual comforters’ in the homogeneous individual track, and accumulates long-term commercial barriers to the brand.





















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enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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