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栖所 Qiso

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栖所 Qiso
品牌设计 / 品牌策略







在新消费群体对“精神栖息”需求激增的背景下，栖所 Qiso 致力于构建一个回归静谧的叙事空间。我们面临的挑战在于：如何打破传统高端酒店对东方元素的堆砌，利用更具现代张力的视觉秩序，重塑当代人对“栖居”的认知，使品牌成为连接土地肌理与身心安顿的媒介。

Under the background of the surge in demand for ‘Spiritual habitat’ by new consumer groups, Qiso is committed to building a narrative space that returns to tranquility. The challenge we face is: how to break the traditional high-end hotels' piling up of oriental elements, use a more modern visual order to reshape the contemporary people's cognition of "dwelling" and make the brand become a medium connecting the land texture and physical and mental settlement.
































视觉策略：传统榫卯结构的现代化线性重构

· 标识逻辑：基于榫卯秩序的符号化转译 品牌标识以极简线条勾勒，将传统建筑的“榫卯结构”转化为核心视觉符号。这种处理手法在保留东方骨架的同时，融入了国际化的几何逻辑，传递出“向内探索、身心安顿”的品牌主张。

· 线性语法：建筑纹理的写意化表达 我们提取在地建筑的格栅肌理与外立面线条，进行抽象化的线描重组。通过黑、金、木色的色域配比，在视觉端营造出如东方卷轴般的意境与现代设计的张力。这些线条并非装饰，而是作为文化载体，辅助宾客在触点端感知品牌的人文灵魂。


Visual Strategy: Modern linear reconstruction of traditional tenon-mortise structure

· Logo Logic: Symbolic translation based on tenon-mortise order Brand logo is outlined with minimalist lines, transforming the tenon-mortise structure of traditional architecture into core visual symbols. While retaining the oriental skeleton, this treatment method integrates the geometric logic of internationalization and conveys the brand proposition of ‘Exploring inward and settling down physically and mentally’.

· Linear Grammar: Freehand expression of architectural texture We extract the grid texture and faç ade lines of the local buildings to carry out abstract line drawing reorganization. Through the color gamut matching of black, gold and wood, the artistic conception like an oriental scroll and the tension of modern design are created at the visual end. These lines are not decorations, but as cultural carriers to help guests perceive the humanistic soul of the brand at the contact end.





商业价值：文化资产驱动的场域溢价

整套 VI 系统通过对在地文化的深度萃取与审美输出，赋予了酒店极高的品牌识别度与文化附加值。这种具备国际视野的视觉叙事，助力栖所 Qiso 在同质化的度假酒店赛道中，完成从单一空间到高端生活方式符号的闭环转化。


Commercial Value: Field Premium Driven by Cultural Assets

Through the deep extraction and aesthetic output of local culture, the whole VI system gives the hotel a high brand recognition and cultural added value. This visual narrative with international vision helps Qiso to complete the closed-loop transformation from a single space to a high-end lifestyle symbol in the homogeneous resort hotel track.





















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enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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