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Petpai 宠π

CLIENT:
SERVICE:
Petpai 宠π · 宠物拍摄工作室
品牌设计 / 品牌策略







Petpai 宠π 致力于捕捉宠物独特的灵魂瞬间。我们面临的核心挑战在于：如何跳出传统宠物摄影过度甜美、低幼化的视觉窠臼，转而构建一套兼具专业态度与潮趣温度的视觉体系。我们提出“Capture This Love.”的内核逻辑，旨在将影像服务转化为一种可触碰、可收藏的陪伴式视觉延伸。

Petpai Pet π is dedicated to capturing the unique soul moments of pets. The core challenge we face is: how to break away from the overly sweet and immature visual pattern of traditional pet photography and build a visual system with both professional attitude and fashionable temperature. We put forward the core logic of ‘Capture This Love.’ in order to transform the image service into a tangible and collectable companion visual extension.































视觉策略：低饱和色域与柔化符号的叙事对撞

· 色彩体系：深棕质感下的多维情绪映射 色彩方案以深棕色奠定温暖且专业的视觉底色，辅以浅蓝、淡紫与薄荷绿进行跳跃点缀。这种低饱和度的撞色逻辑，在确保品牌高级感的同时，为视觉注入了灵动且治愈的呼吸感。

· 标识符号：生活化图形的几何化重塑 Logo 采用柔化的云框包裹品牌名，搭配几何化的宠物形态与拟声词符号。包装设计则深度缝合了“宠物睡眠”与“云朵”等生活化意象，使每一件品牌物料都成为承载真实生活情绪的交互媒介，实现专业摄影与日常陪伴的感官平衡。


Visual Strategy: Narrative collision between low saturated color gamut and soft symbols

· Color System: Multi-dimensional emotional mapping color scheme under dark brown texture lays a warm and professional visual background with dark brown, supplemented by light blue, lavender and mint green for jumping embellishment. This low-saturation contrast logic not only ensures the brand's high sense, but also injects a smart and healing sense of breathing into the vision.

· Logo and Symbol: Geometrical remodeling of living graphics Logo uses a soft cloud frame to wrap the brand name, with geometric pet shapes and onomatopoeia symbols. The packaging design deeply sews up life-like images such as ‘Pet sleeping’ and ‘Clouds’, making each brand material an interactive medium bearing real life emotions, and realizing the sensory balance between professional photography and daily companionship.





商业价值：质感资产驱动的情感心智占领

整套 VI 系统通过对视觉元素的“去冗余”处理，建立了极具辨识度的品牌话语权。这种具备高度审美溢价的视觉秩序，助力宠π在同质化的摄影赛道中，完成从“工具性服务”到“生活方式品牌”的闭环转化。


Commercial Value: Emotional mental occupation driven by textual assets

The whole VI system has established a highly recognizable brand discourse right by ‘Eliminating redundancy’ of visual elements. This visual order with a high aesthetic premium helps Pet π complete the closed-loop transformation from ‘Tool service’ to ‘Lifestyle brand’ in the homogeneous photography track.





















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enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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