Kauaii

CLIENT:
SERVICE:

Kauaii
品牌设计 / 品牌策略

KAUAII 的品牌标识以“秦皇岛”自然岛屿轮廓为逻辑原点，通过对英文字母的几何解构与重组，建立起一种简约且具辨识度的视觉基础。我们在字体细节处进行差异化处理，旨在通过直观的符号语言，在复杂的商业环境中快速建立品牌记忆锚点。

KAUAII's identity takes the outline of the natural island of Qinhuangdao as the logical origin, and establishes a simple and recognizable visual foundation through the geometric deconstruction and reorganization of English letters. We differentiate the font details, aiming at quickly establishing the brand memory anchor point in the complex business environment through intuitive symbolic language.

视觉策略：多维排版与色彩平衡

针对餐饮空间的多元应用场景，我们构建了一套模块化的排版系统，旨在通过灵活布局产生视觉冲击力，强化“打卡地”的感官体验。色彩体系以黄色为主基调，辅以棕色与蓝色点缀，旨在从感知层面映射品牌的活力与舒适语境。

Visual Strategy: Multidimensional typesetting and color balance

Aiming at the multiple application scenarios of dining space, we built a modular typesetting system, aiming at creating visual impact through flexible layout and strengthening the sensory experience of ‘Punching in’. The color system takes yellow as the main tone, supplemented by brown and blue, aiming at mapping the brand's vitality and comfortable context from the perceptual level.

商业价值：IP 符号的差异化传播

我们将汉堡、三明治等核心产品进行插画式符号化处理，将其转化为具备传播属性的品牌视觉资产。这些具备先锋趣味性的卡通符号，不仅是视觉层面的点缀，更是品牌在同质化市场竞争中建立差异化优势、催生消费者认同的关键媒介。

Commercial Value: Differentiated communication of IP symbols

We symbolize the core products such as hamburgers and sandwiches with illustrations, and turn them into brand visual assets with communication attributes. These interesting cartoon symbols are not only the embellishment of the visual level, but also the key media for brands to establish differentiated advantages and promote consumer recognition in the homogenization market competition.

CONTACT

业务咨询

enco1995@foxmail.com
成都德必川报易园

Business Inquiring

enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

社交媒体

小红书
YE4LAB视觉设计

Social Media

Rednote
YE4LAB视觉设计