迦沐 JIAMU

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迦沐 JIAMU
品牌设计 / 品牌策略

迦沐 JIAMU 的核心价值在于探讨藏地自然能量与现代沐浴场域的链接。我们将沐浴行为转译为一场“大地与灵魂的修行”，旨在嘈杂的都市语境中，利用视觉语境的构建，辅助受众在呼吸间完成情绪的沉降与本真的回归。

The core value of JIAMU is to explore the link between the natural energy of Tibet and the modern bathing field. We translate the bathing behavior into a ‘Practice of the earth and soul’, aiming at assisting the audience to complete the emotional sinking and true return in the noisy urban context by using the construction of visual context.

视觉策略：民族符号的现代化解构与重组

· 色彩体系：基于自然生息的色彩韵律色彩灵感源于藏毯的浓烈色域与经幡的澄明质感。我们通过高饱和度撞色的逻辑应用，辅以物理层面的哑光材质，在包装系统中模拟“风马旗”飘扬时的动态色彩节奏，确立了品牌兼具神秘感与先锋性的视觉底色。

· 超级符号：传统吉祥结的叙事化表达设计将藏族传统“吉祥结”作为品牌的超级识别符号。通过对结构的重构，使包装开启的过程模拟“坛城”由外及内的递进境界，将香气扩散与触感体验进行符号化联结，建立起极具辨识度的感官交互系统。

Visual Strategy: Modern deconstruction and reorganization of national symbols

· Color System: The color rhythm based on natural interest is inspired by the strong color gamut of Tibetan carpets and the clear texture of prayer flags. Through the logical application of high saturation contrast color, supplemented by the matte material on the physical level, we simulated the dynamic color rhythm when the ‘Wind Horse Flag’ fluttered in the packaging system, and established the visual background of the brand with both mystery and pioneer.

· Super Symbol: The narrative expression design of the traditional auspicious knot takes the Tibetan traditional ‘Auspicious knot’ as the super identification symbol of the brand. Through the reconstruction of the structure, the process of packaging opening simulates the progressive state of ‘Altar city’ from the outside to the inside, and symbolically connects aroma diffusion with tactile experience, thus establishing a highly recognizable sensory interaction system.

商业价值：文化资产驱动的差异化心智占领

整套视觉语言摒弃了宏大叙事的堆砌，转而深耕“微观感官”的共鸣。通过将古老藏域美学转化为可消费的审美资产，迦沐成功在同质化的香氛洗护赛道中建立起坚实的情绪壁垒，实现了从功能性产品向精神共鸣载体的品牌跃迁。

Commercial Value: Differentiated Mental Occupation Driven by Cultural Assets

The whole set of visual language abandons the accumulation of grand narrative and instead cultivates the resonance of ‘Micro-senses’. By transforming the ancient Tibetan aesthetics into a consumable aesthetic asset, Jiamu successfully established a solid emotional barrier in the homogeneous fragrance care track and realized the brand transition from a functional product to a spiritual resonance carrier.

CONTACT

业务咨询

enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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