家家乐JIAJIALEBUYE

CLIENT:
SERVICE:

家家乐布艺
品牌设计 / 品牌策略

在碎片化信息泛滥的当下，家家乐致力于将布艺织物从单纯的家纺属性，转化为连接人与现实场景的情绪纽带。我们面临的挑战在于：如何打破传统家纺品牌沉闷、同质化的视觉语境，利用亲和力且个性的视觉语言，为追求生活情绪价值的受众构建一个可感知的现实落点。

With the proliferation of fragmented information, ‘Jiajiale’ is committed to transforming fabric from a simple home textile attribute into an emotional bond connecting people and real scenes. The challenge we are facing is: how to break the dull and homogeneous visual context of traditional home textile brands, and use the friendly and personalized visual language to build a sensible realistic landing point for the audience who pursue the emotional value of life.

视觉策略：材质触感与空间意象的解构重组

· 标识逻辑：基于柔软触感的几何实验 LOGO 设计以黑体为骨架，通过对布料折叠、悬垂触感的线条提取，对文字边缘进行圆润化处理。图形部分以“家”为叙事逻辑，将传统屋檐形态与轻柔织物重叠，构建出一套既具备空间指向性、又支持多场景灵活延展的趣味符号系统。

· 色彩叙事：复古前卫色域的差异化占领色彩体系采用了兼具复古质感与前卫张力的撞色方案，旨在迅速与传统家纺赛道划清界限。通过高明度色彩与温暖色调的配比，在视觉端营造出一种“亲和且独立”的品牌氛围，精准锚定受众对生活趣味的审美诉求。

Visual Strategy: Deconstruction and reorganization of material touch and spatial image

· Logo Logic: The logo design of geometric experiment based on soft touch takes black body as the skeleton, and the text edges are rounded by extracting the lines of cloth folding and overhanging touch. In the graphic part, ‘Home’ is the narrative logic, and the traditional eaves form is overlapped with soft fabric to construct a set of interesting symbol system which not only has spatial directivity, but also supports flexible extension of multiple scenes.

· Color Narration: The differentiated occupation color system of retro avant-garde color gamut adopts a contrast color scheme with both retro texture and avant-garde tension, aiming to draw a clear line with the traditional home textile track quickly. Through the matching of bright colors and warm tones, a brand atmosphere of‘Affinity and independence’ is created at the visual end, which accurately anchors the audience's aesthetic appeal for life interest.

商业价值：作为生活提案的视觉资产开发

我们通过在触点端注入新鲜的趣味巧思，将品牌视觉转化为一种“生活方式提案”。这种具备高度辨识度与情感溢价的系统，助力品牌完成了从传统制造向情绪消费的赛道跃迁，建立起长效的品牌粘性与心智闭环。

Commercial Value: The development of visual assets as a life proposal

We transform brand vision into a ‘Lifestyle proposal’ by injecting fresh interesting ideas into the contact end. This system with high recognition and emotional premium helps the brand to complete the track transition from traditional manufacturing to emotional consumption, and establish a long-term brand stickiness and mental closed loop.

CONTACT

业务咨询

enco1995@foxmail.com
成都德必川报易园

Business Inquiring

enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

社交媒体

小红书
YE4LAB视觉设计

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YE4LAB视觉设计