Bricola

CLIENT:
SERVICE:

Bricola
品牌设计 / 品牌策略

Bricola 致力于在都市语境中还原意大利阿马尔菲（Amalfi）海岸的自然原力。我们面临的设计挑战在于：如何打破传统西餐沉闷的视觉桎梏，利用高辨识度的感官秩序，将南部意大利的“慵懒与宁静”转化为具备情绪溢价的餐饮社交资产。

Bricola is committed to restoring the natural force along the Italian coast of Amalfi in the urban context. The design challenge we face is: how to break the dull visual shackles of traditional western food, and use the highly recognizable sensory order to transform the "laziness and tranquility" of southern Italy into a catering social asset with emotional premium.

视觉策略：海岸色域与稚拙图形的叙事对撞

· 色彩逻辑：自然场域的视觉映射色彩体系提取自阿马尔菲海岸的基准色域，以柠檬黄与海岸蓝构建核心对比。这种具备高明度、高饱和度的视觉组合，旨在感官层面模拟南意阳光与海风的通感，在空间触点端快速确立品牌明快且具松弛感的感知底色。

· 辅助性表达：传统美食的写意化重构我们以“执着且趣味”的线条笔法，对意大利南部特色食材进行符号化处理。这些具备“呼吸感”的定制插画，摒弃了工业化的精细，转而通过稚拙的视觉语汇传递出地道的意式随性。这种差异化的视觉资产，不仅强化了行业属性，更在传播端建立了极具亲和力的品牌记忆点。

Visual Strategy: Narrative collision between coastal color gamut and childish graphics

· Color Logic: The visual mapping color system of the natural field is extracted from the reference color gamut of the Amalfi coast, and the core contrast is constructed with lemon yellow and coastal blue. This visual combination with high brightness and high saturation aims to simulate the synaesthesia of South Italian sunshine and sea breeze on the sensory level, and quickly establish a bright and relaxed perceived background color of the brand at the space contact end.

· Auxiliary Expression: the freehand reconstruction of traditional cuisine We use the ‘Persistent and interesting’ line brushwork to symbolize the special ingredients in southern Italy. These custom-made illustrations with ‘Breath’ abandon the delicacy of industrialization, and instead convey authentic Italian casualness through naive visual vocabulary. This differentiated visual asset not only strengthens the industry attribute, but also establishes a brand memory point with great affinity at the communication end.

商业价值：感官资产驱动的场景溢价

整套 VI 系统通过对地中海人文肌理的深度萃取，赋予了品牌极高的辨识度与情感温度。这种具备“海风感”的视觉秩序，助力 Bricola 在同质化的融合餐饮赛道中，完成从单一味觉消费到沉浸式意式生活方式提案的闭环转化。

Commercial Value: Scenarios premium driven by sensory assets

The whole VI system gives the brand a high degree of recognition and emotional temperature by deeply extracting the Mediterranean cultural texture. This visual order with a sense of ‘Sea breeze’ helps Bricola to complete the closed-loop transformation from single taste consumption to immersive Italian lifestyle proposal in the homogeneous integrated catering track.

CONTACT

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enco1995@foxmail.com
成都德必川报易园

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enco1995@foxmail.com
DoBe Sichuan Daily E-Park, Jinjiang, Chengdu

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